Dimensions
152 x 228 x 18mm
There's no question - Facebook has become the new social networking site of choice. Just take a look at the numbers:
80 million users
4 million new users every month
Over 15 billion page views per month
Over 500 million searches per month
Attractive demographic
This book is filled with case studies on how a business can use Facebook to market its products and services. It takes away the hassle of trial and error and allows them to plan their social marketing strategy using what has worked for others.
Learn to:
Target a profile and draw customers to your site.
Establish a network and become part of the community.
Utilize the Marketplace.
Design and track advertisements to drive click-throughs.
Employ widgets and mini-applications to deliver the message.
Use viral video marketing and tracking tools.
