Dimensions
174 x 229 x 20mm
Learn the hottest way to track what users 'see' when they visit a Web site from the master of Web usability--Jakob Nielsen.
- Concentrates on what eyetracking reveals about users' impressions of Web sites, and how they navigate, search, see advertising, and more.
- Uses 'heatmaps' to explore how users looked at parts of a Web page during the initial seconds of a visit, and also during their entire interaction with the page.
- Written by Jakob Nielsen, a leader in the Web usability field.
Eyetracking is a hot new field in user interface design. What better way to explore this growing field than with master usability expert Jakob Nielsen showing the way? Jakob and his coauthor Kara Pernice train thousands of people each year on Web usability, and in this book they demonstrate what can be learned from users' eye paths over a broad variety of Web designs. Readers learn how much a user's goal or task influences the way they read and traverse a Web site, which parts of a page users attend to first, how readers react to advertising and design elements that look like ads, where people look first for common page elements and navigation, how they respond to text, pictures, and multimedia, and so much more. With all this data in place, readers come away with practical and effective information about designing their Web sites.
