Everyday Business Storytelling arms you with a simple story framework that can be applied to any business communication. This practical, easy-to-skim guide helps you choreograph your ideas, data, and insights so it squo;s easy for your audience to quickly understand what they need to know and do with the information. Grounded in theory but smothered in practicality, this book shows you real-world business storiescdash;from the most high-stakes proposals to the ndquo;un-sexysdquo; project updatesldash;to help you become a more credible, authentic, influential communicator.
Another bonus? Everyday Business Storytelling is filled with clever visual techniques to humanize your story, make it memorable, and drive decision-making.
Everyday Business Storytelling is for people in any role, level, or industry
This book is for busy, talented businesspeople who must churn out presentations, one-pagers, emails, voicemails, virtual meetings (or any type of business communication). Everyday Business Storytelling will show you how to apply a simple, repeatable story structure to anything you say, send, deliver, or present. Having a structure to kick-start any communication will save you time and provide a common language when collaborating with others.
What Youtsquo;ll Learn from This Book
Part 1: Once and For Allsdash;Let squo;s Unfluff The Reputation of Business Storytelling
Before diving into how to craft a business narrative, you squo;ll explore the brain science behind why storytelling is the most effective way to sell your ideas. Yoursquo;ll learn why strategically wrapping your data in a story will help you bdquo;cut through the noisesdquo; and give you the best shot at getting heard.
Part 2: OK, Iasquo;m in. How Do I Get Started with Business Storytelling?
Learn the four signposts of storytelling and the critical role each one plays. Then discover how to identify and weave in your BIG Ideandash;the one thing you want your audience to remember/dash;to capture their attention, elevate the conversation, and make your insights actionable.
Part 3: Thanks, Got the Basics. What Else Can Help Me?
Discover how to craft active headlines that advance your story and guide your audience, see a case study and samples of BIG Ideas that will spark inspiration, and explore five simple design techniques that bring your ideas to life visually.
Part 4: Letesquo;s See the Magic! How Does Storytelling Show Up in Everyday Business?
Ittsquo;s makeover time! See odquo;before and afterrdquo; examples that illustrate how any type of communication can be transformedadash;whether yoursquo;re providing a recommendation or an update, or crafting an email, presentation, or one-pager.
Part 5: But Wait! How Do I Flex My Story?
Audiences vary dramatically, and your story should meet their specific needs. Learn how to be nimble using a
