Dimensions
133 x 215 x 19mm
What is it that sets great innovators and creators apart from the rest of us? Why can some people spark brilliant ideas - and act on them - while other people's flashes of inspiration simply fade away? The answer lies in our unconscious minds.
Neuroscientists know that the unconscious is an invaluable source of inspiration and human achievement - yet very few of us are aware of how it works and how to gain access to it. Now, for the first time, this groundbreaking book gathers together science's most important findings to demonstrate exactly how our unconscious mind can help us to unleash creativity and drive our ideas into realisation.
'Eureka!' shows you how to make your very brightest ideas really happen. Follow the eureka programme and you will learn how to: Use you conscious to spark creativity; ignite your best ideas and sell them to others; develop your creative intelligence; build an innovative and productive team; and blaze a trail to the widest possible market.
