Gimmo Etro, a book-lover and art collector, founded the eponymous fashion company in 1968 with the launch of a range of rich fabrics embellished with designs achieved using an innovative color process. The company’s signature paisley motif appeared in its first collection and quickly became an iconic design element, and today, “Etro” is synonymous with the finest printed and woven textiles in exquisite, daring, and sophisticated color combinations.
Etro is now managed by Gimmo’s four children, and the book, which surveys the house’s near
fifty-year history with witty juxtapositions of imagery and fascinating text, is divided into sections devoted to Nature, Art, Journey, Play, Color, New Tradition, and Paisley.
