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Essentials of Marketing

Essentials of Marketing by Jim Blythe


Authors
Jim Blythe
ISBN
9781292244105
Published
Binding
Paperback
Pages
384
Dimensions
195 x 260 x 15mm

Essentials of Marketing, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Christmas Catalogue 2024 x BookFrenzy
101.14
RRP: $118.99
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