This book provides budding entrepreneurs with both the inspiration to realize their dreams and a set of business principles which will help them reach their goals faster and will minimize the risk of failure. These are universal principles that can be used by any entrepreneur in any industry during any era.
Many books on starting your own business are written by academics who, while being "small business" experts, have never been actively involved in a start-up. Farhad Foroutan-Esfahani brings personal insight and experience to this most important of subjects. He was an artist whose life was completely changed after an accident forced him to say goodbye to his artistic aspirations. He directed his creative energy into starting his own company.
Entrepreneurship's message is: "If I can do it, anyone can." The book was written during some of Foroutan-Esfahani's most difficult business challenges, so the content has a sense of immediacy and urgency-entrepreneurs will immediately relate to his advice as they recognize their own situations. Foroutan-Esfahani's advice is mixed in with funny anecdotes and is written in simple language-offering a refreshing account of what it takes to turn an idea into a business with the help of near zero startup capital.
