Dimensions
189 x 229 x 22mm
The complete guide to next-generation web technologies -- and the best business and technical practices for using them.
- All managers and technical professionals need to know about Web 2.0: concepts, echnologies, business models, best practices, and more.
- Includes detailed coverage of the infrastructure scalability and security issues that ust be addressed for Web 2.0 to work
- Interactive activities help readers experience Web 2.0 first-hand.
This is a cohesive, comprehensive, hype-free guide to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand it. The authors illuminate the technologies that make Web 2.0 possible, and systematically identify the business and technical best practices that are needed to make the most of it. Readers will gain a clear understanding of what's really new about Web 2.0, what isn't, and why it matters. Using what they learn here, they will be able to identify the Web 2.0 innovations that are most likely to succeed for their organizations. This is the only book on Web 2.0 that does all this, and more: ' Covers Web 2.0 from the perspective of each participant and stakeholder, from consumers to product managers to technical professionals ' Introduces Web 2.0 business models that work, through actual case study sites ' Shows how the components of Web 2.0 systems work together through easyto- understand diagrams ' Offers detailed, expert insights into the technical infrastructure, security, and workflow issues raised by Web 2.0 ' Provides up-to-date references, links, pointers, and interactive activities for exploring Web 2.0 first-hand.
