Corporate events of various kinds, like launches, promotions, award functions, conferences, etc., are being organised, not merely by organisations specializing in conducting events, but also in-house by company personnel. So far, all of them have learnt by making mistakes the same mistakes that others had already made before. There is no literature which captures these experiences and which could be helpful to avoid the pitfalls. This book tries to fill this gap in the literature on events management in India. It deals with the issues relevant to effective management of events, specially corporate events. Events management is a service business. The first four chapters of this book deal with issues which would be relevant to all service businesses. The remaining twelve chapters deal with issues specifically related to the management of events.
