Capturing Hearts and Minds to Create Lasting Business Success.
"Emotional Capital" is deep in the heart of every organisation and within five years it will become the accepted measure of success. It will be an asset on every business balance sheet and will be reflected in the stock price as a tangible, hard measure of soft issues.
This book provides leaders and managers in every organisation with the inspiration and the tools to manage, develop, shape and grow Emotional Capital in the hearts and minds of everyone in the business. Kevin Thomson demonstrates that assets like passion, obsession, motivation, desire, innovation and knowledge will be critical in creating the products, services and relationships which produce lifetime loyalty from customers and colleagues alike.
