Capturing Hearts and Minds to Create Lasting Business Success.
This book provides leaders and managers in all types of organisations with the inspiration and tools to manage, develop, shape and grow emotional capital in the hearts and minds of everyone in the business. Thompson demonstrates that assets like passion, obsession, motivation, desire, innovation and knowledge are critical in creating products, services and relationships which produce lifetime loyalty from customers and colleagues alike. The book combines the hard edge of 'Intellectual Capital' with the passionate insights of 'Emotional Intelligence'.
