The news is flooded with stories of people apologizing. But we don't' need more apologies, says John Kador-we need better ones. Too many people completely miss tapping into the transformative power of apology to restore strained relationships, create possibilities for growth, and generate better outcomes for all. Arguing that apology is a sign of strength, not weakness, Kador details what he calls the five R's of effective apology. He uses over seventy examples of good and bad apologies, drawn from the news, popular culture and his own experiences, to show how to apply this critical skill. From Jessie Jackson to Eliot Spitzer, Marion Jones to JetBlue, at some point everyone needs to know how to make an effective apology. This is a survival guide for all of us who find a need to apologize in our business or professional work, either for ourselves or for our organizations.
