Uncover the intricacies of economics through 50 pivotal ideas. Tejvan Pettinger's visually captivating guide delves into resource allocation, incentives, and the evolution of money and markets. From Adam Smith to Keynes and Friedman, it illuminates core economic theories?demand and supply, globalization, game theory?and their historical context. A vital introduction to economic principles, this beautifully illustrated book is part of the Essential Ideas series, offering an accessible overview of the subject's defining breakthroughs.