Dimensions
216 x 292 x 25mm
Delicious food makes the consumers happy, while exquisite branding and interior atmosphere make them ecstatic. A well- designed visual identity can perfectly reflect the culinary philosophy for a restaurant, working as a trigger to the appetite and an image enhancer to a brand. From Menu Design and Branding to Signage and Interior Design, this book includes more than 120 remarkable solutions for catering services all over the world. Restaurants, Cafes, Bars, Sweet Shops, Groceries and more are featured. Designers, entrepreneurs, and professionals alike will regard this publication as an innovative and powerful source of inspiration. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is dean of the design, visualisation and animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organisations, and he has also been a jury member for China's most prestigious design and illustration awards. Text in English, Spanish and French SELLING POINTS: ? 120 outstanding branding and interior design examples for restaurants, bars, cafes and food shops ? The book showcases examples by designers from all over the world ? A powerful source of inspiration for graphic and interior designers and branding specialists. Colour illustrations