This book is written for the consumer markets of electronic commerce. A step-by-step guide for businesses of all sizes and industries, it addresses both the customer service and technological concerns of e-commerce. It provides you with vital information on design and implementation; perspective customer responsiveness; and impenetrable security. Because of the rapidly evolving nature of the web, the book emphasizes principles and concepts that can be applied even as hardware and software change. It gives you current information about major corporations and small business that provide relevant tools, equipment, and support services. Associations and organisations that provide information, consulting services and networking opportunities for e-tailers are also described.
