Dynamic Digital Marketing by Dawn McGruer


ISBN
9781119635888
Published
Binding
Hardcover
Pages
440
Dimensions
1520 x 2290mm

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers.

Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success.

Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you:


Gain invaluable insights on what works ldash; and what doesnrsquo;t edash; based on the authorrsquo;s 20 years squo; experience in digital marketing
Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers
Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more
Amplify your brand, cultivate customers, and increase profits
Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy

Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes. 
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