Since its launch in Australia, the national safety campaign Dumb Ways to Die has quickly become a worldwide phenomenon, winning millions of fans across the globe when the song became an iTunes top ten tune in 28 countries. Since then, their first US app launched in November 2014, quickly becoming a notable download, and their second one is in the works. Quirky and catchy as the song, Dumb Ways to Die: Numpty Figurine and Songbook includes a figurine of Numpty, the most popular character from the music video, who sings the chorus, and a 32-page mini book with lyrics and full-color illustrations
