Dimensions
235 x 153 x 18mm
Build software to interact with customers and help deliver goods and services in new and innovative ways.
* Industry observers see this synergy of business concerns and IT projects as the fastest growing topic of interest to both groups
* A compact and easily-digestible book that explains the key terms behind software success and failure from a business perspective
* Borrows from real-world case studies and helps team leaders and managers understand why software costs what it does.
Through the years, software has come less and less of an IT concern, and -- for better or worse -- more closely tied to the fortunes of an entire business organization. Yet still, even in this day and age, educated business people are often at a loss when it comes to making an informed decision about software initiatives. They truly don't understand the widespread ramifications of their technology decisions. This book will dispel common myths about software costs, and help organizations understand the challenges so that they may devise projects that will show measurable return on their significant technology investment. Based on years of field experience, the authors explain how software impacts the entire business infrastructure, and how it can be either a barrier to, or facilitator of success. This book outlines the essential principles of software economics so that decision makers throughout the organization can better understand the challenges and opportunities that software presents them. The book turns the traditional view of software development as an 'engineering' discipline on its head, and offers alternative concepts of economics, iterative process, and valuebased management as the basis for repeatable, predictable success within any business organization.
