A BOOK THAT WILL CHANGE HOW YOU THINK AND TRANSFORM HOW YOU LIVE
Forget everything you thought you knew about how to motivate people—at work, at school, at home. It's wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.
Along the way, he takes us to companies that are enlisting new approaches to motivation, and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
'PINK IS RAPIDLY ACQUIRING INTERNATIONAL GURU STATUS . . . HE IS AN ENGAGING WRITER, WHO CHALLENGES AND PROVOKES'
FINANCIAL TIMES
'DANIEL PINK HAS ISSUED A BOLD AND PERSUASIVE CALL TO BRING OUR UNDERSTANDING OF HUMAN MOTIVATION OUT OF THE REALM OF FOLKLORE AND INTO THE REALM OF SCIENCE. WHETHER YOU'RE RUNNING A COMPANY OR MANAGING A HOUSEHOLD, DRIVE WIlL MAKE YOU RETHINK EVERYTHING YOU DO TO MOTIVATE YOURSELF AND THOSE AROUND YOU'
RICHARD WISEMAN, AUTHOR OF 59 SECONDS
