How Corporations Can Successfully Market to Small Businesses
Small business represents a lucrative market for large corporations. But most blue chip behemoths simply don't know how to reach the small businesses - they don't understand this segment's diversity and how to effectively reach out to its various parts. This book will show the big companies just how small businesses tick.
John Warrillow reveals the enormous size of the small business marketing opportunity and shows readers various ways to reach this vast yet seemingly hidden sector. He covers how to address the small business market, managing cost control, and segmenting the customer base, along with numerous case studies.
