Doodle Theory taps into the meditative, relaxing nature of the Zentangle 'doodling as meditation' trend. It's immediately addictive and people will just want to doodle their way through the entire pad. The creatively inclined will pull this pad out on their commute, at lunch, on airplanes, at restaurants, and everywhere as a fun way to pass the time, while families will love that it's a tool that inspires outside-the-box thinking in an unintimidating way. This is the first of two creative drawing pads in the Doodle Theory series-we have another coming in Spring 2017.