Do your ads get attention? Do your brochures create interest? Does your copy build desire? Do your mailings stimulate action? In short, does your marketing sell?
'Does Your Marketing Sell?' is a distillation of the author's 25 years of successful sales and marketing experience, hundreds of real case studies, the pick of marketing communications research, and the received wisdom from some of the world's greatest marketers. Woven together, these strands make a simple, incisive model that will help you spot a good piece of marketing communication when you see it, and - just as importantly - highlight and remove critical flaws that can damage an otherwise powerful marketing message.
Whether you're the MD of a blue-chip corporation, or do the marketing for your own one-person business (or work somewhere in between), you will be able to read 'Does Your Marketing Sell?' . . . and answer: yes . . . it does!
