You don't have to be a marketing whiz to use direct marketing successfully. Just read this book, a dynamic, easy-to-understand guide to growing your business through the use of direct marketing. It will lead you through the maze of marketing jargon to a clear idea of what you want to achieve with direct marketing and how to make it happen.
You'll learn everything about writing a marketing plan, briefing creative people, how to judge advertising, managing databases, buying media, renting lists, writing ads, briefing suppliers, using interactive media, the traps for young players, and much more.
Written in a friendly and informal style, 'Direct Marketing Made Easy' contains dozens of Australian examples and anecdotes from companies ranging from sole traders to the largest multinationals in the world. They're illuminating and often very funny.
