With nealy half the population having access to the internet, it's now becoming a key medium for marketing. But even though the online medium can create great results for marketers, it can also be complicated. This book provides insider expert advice on making the most of your marketing using all the information needed to harness the digital media to its full potential. It advises on how to create a strong user-friendly website, and how to ensure it has optimum exposure using search engines.
