Harnessing the Power of Business Webs
New relationships - both business-to-business and business-to-consumer - not possible before the Net, enable firms to co-evolve in online business communities. Communities of companies are using networks to trade with one another and create tightly-knit products or services that draw on the resources and capabilities of many players, driven by the need to lower supply chain costs and respond quickly to end-user demands.
Don Tapscott explores the phenomenon and cracks the code of successful e-commerce, showing how to create new Internet-enabled customer value propositions. These major fundamental questions are answered in this book:
- How do the Net and digital media open up new ways for creating wealth?
- What are the new technologies for business strategy, marketing, organisational structure and management?
