Dictionary Of Marketing - 3 ed

The key to the fast-changing vocabulary of marketing.

Marketing-speak can baffle even the most experienced insiders. The Dictionary of Marketing gives comprehensive coverage of marketing terms, all explained in clear, simple English. This fully revised third edition contains 7,000 entries, each including a clear definition, part of speech, a note on grammar and an example sentence to show how the term is used context. Encyclopaedic commentaries are included throughout.