A Reference for the Rest of Us.
Beginner Level Users.
With this book you can discover how to create effective, desktop-published documents and save yourself both the time and expense of working with designers, typesetters, and service bureaus. The book shows you how to:
- Apply basic design principles by using popular desktop publishing and page layout programs such as QuarkXPress and Adobe PageMaker
- Choose the right computer hardware and software to suit your budget as well as your needs
- Scan photographs and place them effectively on your pages
- Select the best typefaces for headlines, subheads, body copy, and captions
- Use colour tastefully
- Prepare bug-free files for service bureaus and printers
- Talk the talk: a glossary of over 200 design terms helps you communicate with others to ensure that your job is done on time and within budget
- Create successful newsletters: a special insert takes you step-by-step through the process
