Designing with the Mind in Mind by Jeff Johnson


ISBN
9780128182024
Published
Binding
Paperback
Pages
304
Dimensions
191 x 235mm

User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.
Christmas Catalogue 2024 x BookFrenzy
90.09
RRP: $105.99
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $105.99
Enter your Postcode or Suburb to view availability and delivery times.


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.