Dimensions
204 x 251 x 15mm
It's no longer enough to simply program an iPhone App and publish it at the App Store. The bar has been raised: to succeed, developers must create Apps that are a pleasure to use: intuitive, easy, powerful, and above all, useful. This requires more than programming: it requires a clear understanding of user needs and experiences, as well as deft planning, visualization, and testing. In Designing the iPhone User Experience: A User-Centered Approach to Sketching and Prototyping iPhone Apps , one of the field's leading experts brings together all the skills and insights you'll need to build tomorrow's great iPhone Apps. Suzanne Ginsburg first introduces powerful research methods for identifying iPhone users' most significant unmet needs. Readers will learn how to translate these discoveries into design solutions, and then evaluate these designs through effective usability testing. Ginsburg shows how to:
* Choose the right design approach for each type of iPhone App, based on emerging industry best practices.
* Visualize conceptual designs using storyboarding, sketching, and diagramming.
* Improve user interfaces by gaining deeper insight into the iPhone's hardware.
* Prototype iPhone interfaces, both electronically and on paper.
* Involve users via field study plans, tester recruitment, and effective observation.
* Preview how the iPhone may evolve, and how its evolution may impact user experience.
