The Internet in particular has thrown the music industry in turmoil, as consumers begin to take charge of their choice of and access to music. For the consumer, music can now be bought for a cheaper price or for free, it can be accessed at any time from a number of sources, and it can be passed on to others as a free gift all of which is bad news for the industry giants.
In order to survive this democratisation of music, the old model for producing and supplying music must be replaced by a new model based on the "law of individual download . This book, written by an insider, traces the tremendous changes in the industry and challenges the music business to think and behave differently towards customers.
