Dimensions
146 x 210 x 11mm
Is the way you think like the colour of your eyes – something you are born with and cannot alter? Or is thinking a skill that can be improved with practice, like swimming, tennis or cooking?
In this provocative book, which has already sold over 90,000 copies, Edward de Bono demonstrates how the techniques of thinking can be enhanced and improved through attention, practice and the use of simple tools, such as lateral thinking, CAF (Consider All Factors) and AGO (Aims, Goals and Objectives). He shows that the operating skill of thinking is, in fact, quite different from intelligence and reveals how many intelligent people are actually bad thinkers because they are caught in the ‘intelligence trap’. Each part of this fully revised and updated fourth edition covers an important aspect of thinking, such as Perception, Making decisions, dealing with Emotions and values, Negotiation, Focus and The future. The book is illustrated throughout with de Bono’s own diagrams.
Edward de Bono is considered by many to be the world’s leading authority on the direct teaching of thinking as a skill. His methods are widely used in many countries – with education, with business and with ecology groups. He is perhaps best-known as the inventor of the term ‘lateral thinking’.
