Data Science for Business is intended for those who need to understand data science/data mining, and those who want to develop their skill at data-analytic thinking.
This is not a book about algorithms. Instead it presents a set of fundamental principles for extracting useful knowledge from data.
These fundamental principles are the foundation for many algorithms and techniques for data mining, but also underlie the processes and methods for approaching business problems data-analytically, evaluating particular data science solutions, and evaluating general data science plans.
After reading the book, the reader should be able to:
* Envision data science opportunities
*Discuss data science intelligently with data scientists and with other stakeholders better understand proposals for data science projects and investments participate integrally in data science projects