Business analytics is transforming how businesses operate. The vast quantity of customer and other data available to businesses reveal strategic preferences that have for long been hidden, giving them a formidable predictive power. Hence data now shape strategy, rather than merely support it.
Finance professionals must seize the opportunity this presents. They are uniquely equipped to understand data and turn these into actionable insights that drive profits and ensure business survival. Management accounting in particular has always been about effective resource management. Now is the time for finance professionals to shake off a rear-view perspective and embrace the bold forward-looking approach business analytics offers. .
Data, Insight and Strategy: Analytics for Finance Professionals is a must-read for every finance professional whether in an SME or global corporation. It is also vital to those responsible for shaping the future of their organization’s finance function.
Written by a world-leading management accounting practitioner and a distinguished management journalist, this book will provide invaluable insight for finance professionals ready to transform their profession and their role so that they become direct contributors towards their organization’s strategy and profits.
