Leverage the power of data to transform your business and spark innovation

Data Activation provides an effective framework that integrates people, data, and technology, enabling organizations of any size to gain competitive advantage, spark innovation, and maximize agile and scalable resources. The data activation process enables companies to apply technology at scale and transform their relationship with data; by applying data as a strategic asset, companies gain the ability to build innovative data-driven products and services that scale exponentially. Helping organizations around the world implement the data activation process for over 15 years, deep technologist and distributed systems architect Kent Langley shares his knowledge, experience, and proven techniques to help companies prosper in a dynamic global environment.

The modern business environment is evolving at a rapid pace, requiring swift and adaptable solutions to internal and external disruptions. Appropriate integration of the data activation process allows organizations to identify opportunities, correct errors, and expand market reach. Providing the framework to master the power of data and drive the development of state-of-the-art products and services, this book enables executives, entrepreneurs, and business leaders to:


Identify needs, address problems, answer questions, and make decisions
Acquire, prepare and operationalize data, and analyze results
Model data using machine learning and artificial intelligence techniques


Integrate activated data into your organization and create effective business strategies

Providing clear, practical guidance to the data activation process and demonstrating its efficacy in real-world situations, Data Activation enables organizations of any size to join the data-driven revolution, increase profitability, drive sustainable success, and beat the competition to win the disruption game.