If you are the same as your competitors, then why will anyone buy from you? And, therefore how do you separate your business from the rest?
In a world where, increasingly, profit rules, Customer Is King is about putting the emphasis back on the customer - what happens to your customers when you do business with them? It's about looking at tour business through your customers' eyes, understanding what they really want and, ultimately getting them to buy more from you - and to buy again and again.
This practical, hands-on book - including case studies, checklists, worksheets and frequently asked questions - is for anyone running a business, or for professional marketers who have found their methods don't work any more.
