Five Proven Strategies for Building Competitive Advantage.
How is it that some companies break away and achieve dramatic growth in today's rapidly changing business climate, while others struggle just to survive? Why do certain companies bounce back from serious downturns stronger than ever, while others shrink and disappear? Years of maintaining profits by cutting costs have left most companies in turmoil, but some have managed to come through this challenging period into one of phenomenal growth.
In 'Customer-Centered Growth' Richard Whitely and Diane Hessan reveal the compelling secrets that these winning companies share: instead of turning inwards in turbulent times, they have put the customer at the centre of everything they do. The result is lower costs and profitable growth.
Drawing on dozens of case studies of every kind of organisation from chain stores to global telecommunications giants, the authors define five proven strategies for growth and show that stellar achievement is within the reach of any company. The book is packed with specific action steps and guidelines, and has a 60 page toolkit that you can tailor to your own situation.
