Meet Disney's most recently inducted, eighth dwarf: Greedy. In corporate America, innovation has become crippled due to a blatant focus on short-term profits - the need to "maximize shareholder equity." Disney, a company known worldwide for its innovation and creativity, is an example of this insular thinking.
In the 'Cult Of The Mouse', ex-Disney director of creative services and marketing and entrepreneur Henry M Caroselli looks at why America's greatness is in jeopardy and what needs to be fixed to restore our ability to do what we do best, generate new ideas. Using Disney as an example of how bad things can happen to even the greatest of companies, Caroselli provides sage advice for growing your company by giving creativity a boost. Part expose, part business how-to, this intriguing, practical business book will give companies large and small a much-needed, swift kick in the pants.
