Crowd Funding: by the Crowd for the Crowd

Crowdfunding: by the crowd for the crowd by financial expert Modwenna Rees-Mogg describes these methods of raising finance and helps you to choose the right route for you. Comprehensive and accessible, it explores every aspect of this exciting new topic including: the different types of crowd funding, what the crowd likes to fund, how to persuade the crowd to invest in you, what happens once you've got their money, how to invest as part of the crowd and the perils of using crowdfunding as a fundraiser and as an investor.

With profiles of major global crowd funding sites such as Kickstarter and based on a survey of UK and European investors and entrepreneurs, Crowdfunding: by the crowd for the crowd is essential reading for anyone interested in this new way of raising finance.