With funding increasingly difficult to come by, more and more organisations - sports, arts, charities, schools - look to corporate sponsorship as their only viable means of financial survival. But who will receive and who will go away disappointed?Liberally illustrated with real-life case studies, Critical Funds is a down-to-earth handbook which provides the vital information needed in the search for potential sponsors. With the former sponsorship manager of a major Australian company as your guide, you will get the inside information.When time is money and money is survival, this book provides you with the crucial edge. Critical Funds will equip you to negotiate your way successfully through the sponsorship maze and exit with the prize.
