A humorous analysis of facadism in London ? why it is happening and what it means ? accompanied by a gallery of the most notorious examples guaranteed to induce laughter and horror in equal degree. AUTHOR: Since 2009, The Gentle Author has published a daily story at SPITALFIELDS LIFE amounting to over 5,000 tales about the culture of London and the East End. Drawing a large international audience, SPITALFIELDS LIFE was chosen by The Guardian as the best London blog among the best city blogs around the world. The Gentle Author has published numerous books including Spitalfields Life, The Gentle Author's London Album, Spitalfields Nippers, The Cries of London, The Life & Times of Mr Pussy and The Creeping Plague of Ghastly Facadism, and written features for The Financial Times, The Daily Telegraph, The Guardian, World Of Interiors, New Statesman and Frieze. SELLING POINTS: . The definitive book on Facadism . Essential book for all architects and those interested in contemporary architecture . Novelty binding that folds out to become a facade 60 colour illustrations