Creativity + is a method with a suite of tools to help you bring ideas to life. The toolkit is divided into four phases which take you through all stages of the creative process: Vision, Discovery, Ideation, and Momentum. Each phase comes with its own Mindset, Skillset, Toolset, and Case Study. Creativity is the catalyst for innovation. However, it is poorly understood and often relegated to just the ideation phase of innovation. Creativity+ brings to life the critical role creativity plays at every stage in the innovation process. It provides a process and methodology to convert creativity into innovation. Creativity + is a book, toolkit and a philosophy that teaches you how to infuse creative thinking in all aspects of your life, supported by practical tools to bring your ideas to fruition. It is conveniently bound with a rivet on the top-left and designed to easily navigate back and forth through the different phases.
