Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

A value proposition is an analysis and quantified review of the business benefits, costs and value that your business can deliver to prospective customers/customer segments. Creating and Delivering Your Value Proposition contains all the information you need to understand and create value propositions for your company; and explains what they are, their importance and how to build and deliver them - for profitable growth. The authors demonstrate in this book how creating a value proposition is the perfect model for corralling and then harnessing customer experience. Since customer experience is closely allied to emotions, this model is particularly relevant to services sectors where relationships are key.