Corporate Reputations by Grahame R Dowling


ISBN
9780582915596
Published
Binding
Hardcover
Pages
254
Dimensions
165 x 243mm

Strategies for Developing the Corporate Brand.

The most important marketing asset of any organisation is its reputation. This book outlines how you can shape a corporate reputation that is respected by your organisation's customers and other stakeholders. It also covers how to effectively deal with media in preserving the integrity of the company and its reputation in a crisis. The book combines research evidence with illustrations from over 200 Australian, European, Japanese and US organisations.
47.00


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