Corporate Innervation will make you think differently and expansively about innovation inside your organisation. The ideas for innovation, improvement and growth are sitting inside your organisation today, you just need to know how to create the space for the people inside your organisation to let you know what they need. The game-changers will not always be in the form bleeding technology, but rather in the form of creating the changes inside your organisation. Corporate Innervation will show you how to think differently and expansively about innovation to show you how to find the ideas that will create real benefits for your organisation. Innovation is the buzz word and ambitious vision that we see almost 90% of Corporate businesses aspire towards, but with less than 5% claiming a functional and scalable process inside their organisation. This book debunks the myths of innovation and gives you the tools to create an innovation team that delivers real value for your organisation. True innovation comes back to looking at a problem from the perspective of the user. Creating growth and change comes from empowering people inside the organisation to embrace the problems, understand them and look for new ways to create solutions for these problems. This book challenges what corporate innovation means and shows you how to create structures and processes inside your organisation that will create value, growth and a culture of innovation that will future proof your business.
