Copywriting In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- Simple techniques to focus your message
- How pictures, layout and colour make words memorable
- Writing effective letters - useful direct mail tips
- Winning ways to make sure your advertising works
- Communicating clearly with the media. News releases and bulletins
- Preparing brochure and websites
- Composing reports, punchy proposals and presentation visuals