Dimensions
216 x 140 x 6mm
Focus Groups are often under-used as a valuable tool for research.
This practical and extremely well-written guide offers advice on:
- Planning and organising focus groups
- What types of questions to use
- The limitations and advantages of using these groups as research methods
- Collecting the data at group sessions
- How to analyse the data produced
Coverage includes:
- Introducing focus groups
- Focus groups as a qualitative research method in the social sciences
- Benefits and limitations of focus group methodology
- When to use groups and for what kinds of questions
- Planning and organising focus groups
- Selecting a location and other practicalities of setting up focus groups
- Ethical issues
- Developing and asking questions
- Conducting focus groups
- Before the focus group session
- Stages of the focus group session
- After the session
- Analysing focus group data
