The study of tourism and indeed the tourism industry is changing constantly. Now in its fifth edition, Contemporary Tourism: an
international approach presents a new and refreshing approach to the study of tourism, looking at the far reaching effects that the
COVID pandemic has had on the industry and how it has been forced to change, or not subsequently.
Considering issues such as advances in AI and its impacts, the environmental crisis and air travel, the sharing economy and Airbnb, and the tourist experience in a Covid world. In particular, it highlights the ongoing threats and opportunities faced by the tourism industry today, and discusses
the related management strategies, illustrating the potential implications for the patterns and flow of tourism in the future.
Divided into five sections, each chapter has a thorough learning structure including chapter objectives, examples, discussion points,
self-review questions, checklists and case studies. URL links in the form of QR codes are heavily present throughout the text so that
users of both hard and electronic formats can have direct links to up to date, authoritative and annotated sources of information. Cases are both thematic and destination-based and always international.
New to this edition:
* New material on latest issues such as the impact of the COVID-19 pandemic, international responses to the environmental crisis,
the impact of AI/robotics on tourism human resource and the rise of the staycation;
* Brand new and updated case studies and readings throughout;
* Substantial support for both students and teachers, both within the text itself and via web-based student and instructor resources.
ABOUT THE AUTHORS
Chris Cooper is Professor in the School of Events, Tourism and Hospitality at Leeds Beckett University in the UK.
Professor C Michael Hall is Professor of Marketing at the University of Canterbury in New Zealand; Docent, University of Oulu, Finland and Visiting Professor at Linnaeus University, Kalmar, Sweden.
