Taking a psychological approach to the area of consumer behaviour, this exciting new Australian text presents a contemporary framework based around a buying, having and being model. Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The text’s captivating writing style and ability to weave together the most current research, real-world examples, global coverage and managerial applications helps present the area of consumer behaviour in a fresh, relevant and exciting way for students.
