India is on the mind of business builders everywhere. The second most populous country in the world with more than 1.2 billion people, its a growing destination for multinationals to spread their wings. And according to Ravi Venkatesan, its the perfect place for thatas entering India serves as the ideal litmus test for successfully entering (and winning in) other emerging markets. In Conquering the Chaos: Win in India, Win Everywhere, Venkatesanthe former India head of two U.S. multinational corporationsgives an insider view on how to tackle the very unique challenges of the Indian market. He argues that if you can make it there, you can make it anywhere.
