Brand building is typically identified with businesses, but personal and professional relationships can also be seen-and managed-by practical and proven techniques. Just as the greatest business brands succeed through authenticity, a personal brand must reflect a sense of purpose, vision, and values that embodies the person behind it. In The Complete Idiot's Guide® to Branding Yourself, Ray Paprocki and Sherry Beck Paprocki explain how to create just such a personal brand. Using powerful techniques refined in the heat of business competition, they guide readers in defining and building a personal brand that is strong-- because it is distinctive, relevant, and consistent-and enriches readers personally as well as professionally.
The authors start from the premise that a brand is a relationship, not a statement-and a personal brand is a special type of relationship, fueled by a strong belief system and tied to an emotional connection. Using the proven principles of successful brand building, the Paprockis show readers how to build the kind of enduring, resilient relationships that can drive personal as well as professional success.
This book provides:
* An in-depth understanding of the principles of successful brand building-in any context
* Practical tools to build and manage powerful relationships in all aspects of life
* Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for both
* Advanced personal brand management techniques to continually refine and improve a unique personal brand.
A strong understanding of personal brand management helps readers become more successful by building relationships that allow them to get credit for who they really are and what they believe in. Readers will get to be more of who they are-the most authentic strategy for success throughout life.
